Introduction to e-Business

By Colin Combe

Book Overview

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

• Format: Paperback
• Language: English
• ISBN: 0750667311
• ISBN13: 9780750667319
• Release Date: February 2006
• Publisher: Routledge
• Length: 446 Pages
• Weight: 1.89 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"