Introduction to Business: For a Sustainable and Entrepreneurial Future

By Emma L. Murray, Heidi M. Neck, Christopher P. Neck

Introduction to Business: For a Sustainable and Entrepreneurial Future engages and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray encourage readers to see themselves in the world of business and develop the mindset and skill set they need to succeed. The updated Second Edition features a diverse set of examples and cases, from inspiring startups and small businesses to corporations, illustrating how businesses can prosper and create positive impact.

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Assignable multimedia activities with assessment--including video, data, reading, and self-assessment activities-- tied to learning objectives and curated exclusively for this text bring concepts to life. Watch a sample video now. NEW An AI Literacy module prepares students to engage confidently with today's AI tools through an interactive, outcomes-focused experience--with minimal instructor lift and no course redesign required. Available exclusively in Sage Vantage and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data-driven examples, applied activities, Knowledge Checks, and built-in assessments that help instructors track student understanding. Focused on strengthening critical thinking, the module teaches students how to evaluate AI outputs for accuracy and bias while developing responsible prompting strategies that support academic success without compromising students' intellectual growth. NEW Assignable simulation activities offer students an engaging, hands-on way to deepen their understanding of core concepts and sharpen their decision-making skills using workplace scenarios. Aligned with learning objectives and tailored to each chapter, these activities provide students with immediate feedback to enhance their learning and build their confidence.

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• Format: Paperback
• Language: English
• ISBN: 1071966928
• ISBN13: 9781071966921
• Release Date: January 2026
• Publisher: SAGE Publications, Inc
• Length: 712 Pages
• Weight: 3.13 lbs.
• Dimensions: 8.0" x 10.0"