Introduction to Advertising Media: Research, Planning, and Buying

By Jim Surmanek

Book Overview

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235458
• ISBN13: 9780844235455
• Release Date: January 1
• Publisher: McGraw-Hill/Contemporary
• Length: 357 Pages
• Weight: 2.14 lbs.
• Dimensions: 1.2" x 7.6" x 9.4"