Introducing Public Relations: Theory and Practice

By Keith Butterick and Butterick

Book Overview

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works. Putting the student first, this book:

Gives grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and whyCovers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PRPacks each chapter packed with case studies, anecdotes from the field, and career advice from expert PR professionalsHelps easy revision with exercises, summaries, and checklists

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

• Format: Paperback
• Language: English
• ISBN: B01INQO1UM
• ISBN13: 9781412921152
• Release Date: February 2011
• Publisher: Sage Publications Ltd
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.4" x 9.1"