Introducing Communication Research: Paths of Inquiry

By: Treadwell, Donald

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

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• Format: Paperback
• Language: English
• ISBN: 1071886630
• ISBN13: 9781071886632
• Release Date: July 2024
• Publisher: Sage Publications, Inc
• Length: 344 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"