Woodsy Owl of the U.S. Forest Service has been urging children toward proenvironmentalism with statements such as. "Give a hoot, don't pollute " for over 40 years (Fuller-Bennett & Velez, 2012). To some, this message may resonate strongly with their core values, but to others it may merely signal the societal assumption that conscientious people don't harm the environment. Among some, it may even provoke irritation toward the preachy wide- eyed...