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Intramarkenimagekonfusion: Eine Empirische Unte... [German]

Edition Description

Auf der Basis einer fundierten empirischen Analyse weist Robert Kohtes die Wirkung von Intramarkenimagekonfusion am Beispiel der Automobilindustrie nach. Es wird gezeigt, dass sich die Verwirrung des Nachfragers aufgrund zu ?hnlicher, unklarer oder unglaubw?rdiger Produktmarken...

Edition Details

Format:Paperback

Language:German

ISBN:365819927X

Format: Paperback

Condition:

64.99

50 Available

Quantity:

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Intramarkenimagekonfusion: Eine Empirische Unte... [German]

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