This work explores the complex cultures of contemporary sub-Saharan Africa. It provides valuable intercultural insights for businesspeople, professors, trainers and development assistance... This description may be from another edition of this product.
"Into Africa, Intercultural Insights" by Richmond and Gestrin was recommended to me by an American teaching in sub-Saharan Africa. I read it in preparation for my own sojourn to Africa University in Zimbabwe. The authors paint a splendid view of pan-African culture and also point out, as much as possible in 250 fast-reading pages, some of the cultural differences within specific areas. The greater value, however, is not the well-written, snap-shot glimpse of African culture, but the differences to be seen by those of us who are products of North American social norms."Into Africa" is more than just a way to prevent social gaffs. It provides understanding of otherwise-frustrating experiences, an appreciation of African social roots, and, above all else, an understanding of ones own social/cultural background. Reading "Into Africa" is as essential to the Africa-bound traveler as getting all those nasty vaccination jabs ... and a lot more pleasant.
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