Interpretive Consumer Research: Paradigms, Methodologies and Applications

This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. The model of the consumer as an individual decision-maker is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8763000016
• ISBN13: 9788763000017
• Release Date: March 2002
• Publisher: CBS Press
• Length: 366 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"