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Interpreting Consumer Choice: The Behavioral Perspective Model
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Interpreting Consumer Choice: The Behavioural P... 0415717531 Book Cover

Interpreting Consumer Choice: The Behavioural P...

By
Edition Description

This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Edition Details
Format:Paperback
Language:English
ISBN:0415717531
Format: Paperback
Condition:
$
76.99
Interpreting Consumer Choice: The Behavioural P... 0415477603 Book Cover

Interpreting Consumer Choice: The Behavioural P...

By
Edition Description

This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Edition Details
Format:Hardcover
Language:English
ISBN:0415477603
Format: Hardcover
Condition:
$
233.99
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