Interpreting Consumer Choice: The Behavioural Perspective Model

By Gordon R. Foxall

Book Overview

This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

• Format: Paperback
• Language: English
• ISBN: 0415717531
• ISBN13: 9780415717533
• Release Date: August 2013
• Publisher: Routledge
• Length: 200 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"