Interpretations of Luxury: Exploring the Consumer Perspective

By Linda Lisa Maria Turunen

Book Overview

Approaches the understanding of luxury by making sense of the concept against the context and time

Introduces the concept of luxuriousness and discusses this from product, brand and service perspective

Explores the constructs of perceived authenticity and uniqueness and how they contribute to the experience of a brand luxury

• Format: Paperback
• Language: English
• ISBN: 3319869485
• ISBN13: 9783319869483
• Release Date: May 2018
• Publisher: Palgrave MacMillan
• Length: 191 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"