Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to... This description may be from another edition of this product.
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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business & Management Certification Computer Science Computers Computers & Technology E-Commerce Economics Education & Reference Industries & Professions Marketing Marketing & Sales Multilevel Networking Networks, Protocols & APIs Popular Economics Software Textbooks Web Marketing