Internet Marketing and Big Data Exploitation

By Ian Chaston

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

• Format: Paperback
• Language: English
• ISBN: 1349504149
• ISBN13: 9781349504145
• Release Date: January 2015
• Publisher: Palgrave MacMillan
• Length: 287 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"