Gallant and Grogan have put together a wonderful guide with all the ins and outs of e-business. All the information you'll need is here in easy to understand text (no techie-psychobabble here!) with delicious humor and wit. America needed a book like this 5 years ago. Better late than never! Great!
Comprehensive and Comprehensible
Published by Thriftbooks.com User , 25 years ago
An excellent analysis of the Internet industry, job market, and figuring out what is right for you. Takes out a lot of the mystique and tells you what really to expect if you ever land the job that you think from the outside is a dream. Also good to determine whether your skills make you conducive to working in the industry and various positions in the industry. It's a really big book filled with quality and a real steal...
A huge help
Published by Thriftbooks.com User , 25 years ago
This is one of those "why didn't someone think of this sooner?' books. It's a clear, thorough path to finding your place in the dot com world. And most importantly, not losing that place when things go nuts with the Nasdaq. The steps are clear and it was also a fun read. I'd recommend this to anyone who's stuck on the question, "How can I do what I do already...but in the Internet space?" The answers are all here.
Great!
Published by Thriftbooks.com User , 25 years ago
This is a hard-hitting book and right to the point. I've worked at two different internet companies and also knew Grogan back in the late 80's when she was in radio. She knew how to play that industry and she obviously translated her talents to the Internet. If you are looking for an Internet job and not reading this book, you are salmon swimming upstream to spawn: the odds that you're going to mate are very slim.
Very helpful!
Published by Thriftbooks.com User , 25 years ago
If you're thinking about doing the Internet thing, you really should get this book. It helps you figure out if the Internet is really right for you, explains a lot of the jargon you hear tossed around, gives pretty good tips on job hunting and research and gives you the questions to ask before you say yes. Certainly a good investment if you're considering a dot-com.
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