Internet Commerce Metrics and Models in the New Era of Accountability

By Jay Srinivasan, Jerry L. Kalman, Sridhar Jagannathan

This is a guide to e-commerce business models and metrics written by the former director of e-commerce at Oracle. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130281867
• ISBN13: 9780130281869
• Release Date: July 2001
• Publisher: Prentice Hall Ptr
• Length: 390 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.0" x 1.0" x 6.8"

Customer Reviews

Wonderful blend of business and technical information

This book is an encyclopedia of metrics that business process owners care about, and a compendium of advice for measuring them. Don't let the title fool you - this book is as applicable to bricks and mortar businesses as it is to e-commerce sites. I can assure you that reading this book will give you insights into the minds of the business process owners for whom you exist to serve, and will impart a good appreciation of business imperatives.What I like about this book, aside from what I've said above, is the way the authors analyze the technical and business factors. They start in Chapter 2 with a five-layer e-commerce model, then proceed in subsequent chapters to thoroughly dissect the model and how it applies to business types. This book only addresses technology as it relates to business issues. Chapter 3 illustrates this approach wherein the internet platform is placed into the context of cost/benefit issues. As such you'll get the technical details necessary to understand e-commerce infrastructure, but you'll never lose sight of the business imperatives. This is a refreshing approach, in my opinion, and the rest of the book is consistent with this. Specific chapters that I particularly like include: (Ch 8) Customer Acquisition models, and (Ch 9) Application of Business models. These two chapters capture the essence of e-commerce. Another valuable part of the book is the appendix, which provides in tabular format real companies, their major and minor categories and revenue models. This is excellent research material that has been pre-compiled and will save you untold hours of research and classification as you benchmark your model against competitors and other business models.

Must read

Although I was unfamiliar with the authors and uncertain of the quality of theories/research, I was splendidly suprised and found this book to be a wonderful read. Not only were the theories challenging and stimulating, the author provided fascinating examples of the underlying principles of the book. I think that not only is this book a must read for internet professionals but for the avid business reader as well. The theories can be applied to all disciplines and the concise manner of this book makes it easy for all to understand.

Ecommerce Elegantly Explained

The authors have done an excellent job of breaking up ecommerce into small modular business models, which can be easily understood and analyzed. Internet services, in particular, are detailed well with clear examples. The book covers a lot of ground in a simple, easy-to-read style. Found it useful to understand my business!