Internet-Based Customer Value Management: Developing Customer Relationships Online

By Tymoteusz Doligalski

Book Overview

Characteristics of the Concept of Customer Value Management.- Influence of the Internet on Value to Customer.- Conceptual Model of Internet-Based Customer Portfolio Building.- Financial Aspects of Customer Value Management.

• Format: Paperback
• Language: English
• ISBN: 3319357638
• ISBN13: 9783319357638
• Release Date: September 2016
• Publisher: Springer
• Length: 152 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"