Internet Applications in Euromarketing

by Lynn R. Kahle and Erdener Kaynak

Explore Internet marketing from cross-cultural and cross-national perspectives!

This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator...

• Format: Paperback
• Language: English
• ISBN: 0789020335
• ISBN13: 9780789020338
• Release Date: January 2003
• Publisher: CRC Press
• Length: 114 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 6.3" x 8.4"