Internet Advertising: Theory and Research (Advertising and Consumer Psychology)

By David W. Schumann

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805851097
• ISBN13: 9780805851090
• Release Date: February 2007
• Publisher: Psychology Press
• Length: 526 Pages
• Weight: 1.88 lbs.
• Dimensions: 9.5" x 1.5" x 6.5"