International Sport Marketing: Issues and Practice

This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

• Format: Hardcover
• Language: English
• ISBN: 036715109X
• ISBN13: 9780367151096
• Release Date: April 2019
• Publisher: Routledge
• Length: 232 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"