International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications

By Srinivas R. Melkote

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

• Format: Paperback
• Language: English
• ISBN: 0761812024
• ISBN13: 9780761812029
• Release Date: August 1998
• Publisher: University Press of America
• Length: 342 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"