International Retailing Theory and Research

by Brenda Sternquist

Theories that explain Who, What, Where and Why retailers internationalize is the theme of this book. Sternquist s new Strategic International Retail Expansion Model SIRE3 model is presented complete... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0982726015
• ISBN13: 9780982726013
• Release Date: October 2011
• Publisher: Brenda Sternquist Consulting
• Length: 330 Pages
• Weight: 1.44 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"