International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

By Lukas Morbe

International Strategy's Effects on Retailers' Local Implementation and Performance.- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats.- Country Environment, Retailers' Resources and Local Performance: A Cross-Classified Multi-level Approach.

• Format: Paperback
• Language: English
• ISBN: 3658220686
• ISBN13: 9783658220686
• Release Date: May 2018
• Publisher: Springer Gabler
• Length: 165 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"