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Paperback International Public Relations: Negotiating Culture, Identity, and Power Book

ISBN: 1412914159

ISBN13: 9781412914154

International Public Relations: Negotiating Culture, Identity, and Power

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Book Overview

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural...

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