International Public Relations: Negotiating Culture, Identity, and Power

by T. (Thomas) Kenn Gaither, Patricia A. Curtin, Patricia A Curtin, et al.

Book Overview

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural...

• Format: Paperback
• Language: English
• ISBN: 1412914159
• ISBN13: 9781412914154
• Release Date: January 2007
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 5.1" x 9.8"