International Place Branding Yearbook: Managing Smart Growth & Sustainability

By Frank M. Go and Robert Govers

Book Overview

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

• Format: Paperback
• Language: English
• ISBN: 0230239641
• ISBN13: 9780230239647
• Release Date: September 2012
• Publisher: Palgrave MacMillan
• Length: 266 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"