Intnl Market Strategy Reader

By Isoble Doole and Angela Rushton

This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861522339
• ISBN13: 9781861522337
• Release Date: December 1996
• Publisher: Cengage Learning
• Length: 416 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"