International Marketing: Strategy and Theory

By Sak Onkvisit, Michael A. Merz, John Shaw

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

• Format: Paperback
• Language: English
• ISBN: 1032583665
• ISBN13: 9781032583662
• Release Date: June 2025
• Publisher: Routledge
• Length: 512 Pages
• Weight: 1.93 lbs.
• Dimensions: 1.1" x 6.8" x 9.7"