International Marketing Research

by Vinay Kumar and Vinay Kumar

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130453862
• ISBN13: 9780130453860
• Release Date: January 1999
• Publisher: Prentice Hall
• Length: 480 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 7.3" x 9.6"