International Marketing Research

by C. Samuel Craig, Susan P. Douglas, Samuel Craig, et al.

Book Overview

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries...

• Format: Paperback
• Language: English
• ISBN: 0470010959
• ISBN13: 9780470010952
• Release Date: March 2005
• Publisher: Wiley
• Length: 528 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.1" x 7.2" x 9.6"