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International Marketing Research: A Transformative Approach
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International Marketing Research: A Transformat... 3031546490 Book Cover

International Marketing Research: A Transformat...

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Edition Description

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global...

Edition Details
Format:Paperback
Language:English
ISBN:3031546490
Format: Paperback
Condition:
$
109.99
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