International Marketing: Managerial Perspectives

by Subhash C. Jain and Lewis R. Tucker

This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0843609036
• ISBN13: 9780843609035
• Release Date: January 1979
• Publisher: PWS Pub. Co.
• Length: 518 Pages