International Marketing Management

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International Marketing Management

By Claudia Fantapie Altobelli, Matthias Sander, Ralph Berndt

Edition Description

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information...

Edition Details

Format:Paperback

Language:English

ISBN:3662667991

Format: Paperback

Condition:

109.99

Quantity:

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International Marketing Management

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