International Marketing Management: Text and Cases

by U.C. Mathur

Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students viewpoint.

Some of its key features are:
- An analysis...

• Format: Paperback
• Language: English
• ISBN: 0761936408
• ISBN13: 9780761936404
• Release Date: August 2018
• Publisher: Sage Publications Pvt. Ltd
• Length: 596 Pages
• Weight: 1.72 lbs.
• Dimensions: 1.3" x 7.0" x 9.3"