International Marketing: Includes a CD-ROM: Select Forms of International Trade Transactions

By Rakesh Mohan Joshi

International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.

• Format: Paperback
• Language: English
• ISBN: 0195671236
• ISBN13: 9780195671230
• Release Date: May 2005
• Publisher: Oxford University Press
• Length: 764 Pages
• Weight: 2.55 lbs.
• Dimensions: 7.3" x 1.4" x 9.4"