Albaum: International Mkt_p7

By Gerald S. Albaum and Edwin Duerr

Book Overview

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

• Format: Paperback
• Language: English
• ISBN: 0273743880
• ISBN13: 9780273743880
• Release Date: June 2011
• Publisher: Pearson
• Length: 1024 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.4" x 7.4" x 9.6"

Customer Reviews

feedback

got the book within one week and it was like a new book, did not look used in any way. thanx. saved money too.glad i didnt buy a new one.

Int'l Marketing & export Management

This is a well written book. It explains all the ends and outs of exporting. I would have given book 5*, but I don't like to read, and you have to read a lot in this book. End of chapter exercises are really good.

Great Service

The book was delivered in a timely manner and was in great condition and well packaged. I was very pleased.