International Marketing: Analysis & Strategy

by John J. Shaw, Sak Onkvisit, John Shaw

Book Overview

The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice...

• Format: Hardcover
• Language: English
• ISBN: 0023893435
• ISBN13: 9780023893438
• Release Date: November 1992
• Publisher: Prentice Hall
• Length: 960 Pages
• Weight: 3.20 lbs.
• Dimensions: 1.6" x 7.5" x 9.4"