International Marketing: A Global Perspective

By Hans Muhlbacher and Lee Dahringer

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0201503549
• ISBN13: 9780201503548
• Release Date: January 1991
• Publisher: Addison-Wesley
• Length: 677 Pages
• Weight: 2.70 lbs.
• Dimensions: 9.8" x 1.3" x 7.8"