International Marketing: A Global Perspective

By Hans Muehlbacher

In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861524560
• ISBN13: 9781861524560
• Release Date: April 1999
• Publisher: Cengage Learning Business Press
• Length: 768 Pages
• Weight: 4.65 lbs.
• Dimensions: 10.5" x 1.3" x 7.8"