International Market Research

Bys: Sirajudeen, I. Parvin Banu, Raju, R. Sivaramakrishnan, Mehar Ali, S. Shajitha Banu

International Market Research helps Firms to learn where the opportunities are, what customers want, why they want it, and how they satisfy their needs and wants. Research allows management to identify and develop international strategies. Firms must identify, evaluate, and compare potential foreign business opportunities and the subsequent target market selection. Research is necessary for the development of a business plan.

• Format: Paperback
• Language: English
• ISBN: 6206156834
• ISBN13: 9786206156833
• Release Date: April 2023
• Publisher: LAP Lambert Academic Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"