The third edition of this comprehensive introduction to cross-cultural management has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. The text has been restructured to look initially at culture as one factor influencing the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. A chapter on dissertation and project writing has been added to make the text even more useful to students. Written by an author with a truly international perspective, having gained both teaching and management experience in the US, UK and Asia. Examples are drawn from a wide variety of international sources from the US, Europe and Southeast Asia. The text is also supported by a lecturer resource site at www.blackwellpublishing.com/mead featuring: password protected instructor notes on chapters - including exam questions, and downloadable PowerPoint slides
Richard Mead has achieved a rare victory: he has written a book which covers both western and eastern business culture thoroughly, objectively and fairly. He never indicates a preference for either culture, yet is able to present the pros and cons of both with equal clarity. He covers all leading international management cultural theory (Hofstede, Trompenaars, Hall, et. al), provides thought-provoking and original cases for analysis and discussion, and even has a helpful summary & quiz section at the end of each chapter. Part IV, Making the Strategy Work, HRM Issues, offers a clear and unbiased look at expatriation and training, both from the HR and from the expatriate manager's perspectives. Having lived and worked for two decades in Asia, this reviewer can attest to the veracity of the many sections on Asian business culture...and as an intercultural management trainer, to the depth and detail of the cross-cultural theory explained so completely, and yet in a way which every expatriate manager can grasp at once. This is an MBA-in-a-book....don't leave home without it.
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