International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

by Ilan Alon and Dianne H.B. Welsh

Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, The U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate...

• Format: Paperback
• Language: English
• ISBN: 0808006363
• ISBN13: 9780808006367
• Release Date: March 2005
• Publisher: CCH Incorporated
• Length: 318 Pages