International e-retail performance and its success factors

By Lea Ribbeck

Master's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.

• Format: Paperback
• Language: English
• ISBN: 3668859868
• ISBN13: 9783668859869
• Release Date: January 2019
• Publisher: Grin Verlag
• Length: 112 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"