International Dimensions of Marketing

By Vern Terpstra

Revised This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324014910
• ISBN13: 9780324014914
• Release Date: June 1999
• Publisher: Cengage South-Western
• Length: 211 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.5" x 0.5" x 6.3"

Customer Reviews

Internet examples using this textbook in a classroom

A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at