International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

By A. Coskun Samli

Book Overview

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1493945823
• ISBN13: 9781493945825
• Release Date: August 2016
• Publisher: Springer
• Length: 170 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"