International Business

By Michael R. Czinkota, Michael H. Moffett, Iikka A. Ronkainen, et al.

Book Overview

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

• Format: Paperback
• Language: English
• ISBN: 1108701442
• ISBN13: 9781108701440
• Release Date: September 2021
• Publisher: Cambridge University Press
• Length: 588 Pages
• Weight: 0.15 lbs.
• Dimensions: 1.1" x 7.8" x 9.6"

Customer Reviews

Very Fast & Cheap!!!

This product arrived quickly and was a steal! I would definitely buy from this seller again in the future!

Useful

This is one book on International business that is less about equations and more abput understanding the socio-eonomic dynamics involved in International business. Definitely worth the price.

Yes, but ...

Very practical book, with full-detailed examples, but lacks in theoretical analysis.