International Business Strategy in Complex Markets

By Hans Jansson

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1839101814
• ISBN13: 9781839101816
• Release Date: June 2020
• Publisher: Edward Elgar Publishing
• Length: 384 Pages
• Weight: 1.66 lbs.
• Dimensions: 9.8" x 1.0" x 6.8"