International Business Development: A Concise Textbook Focusing on International B-To-B Contexts

International business development in context - history, trends and realities.- Product development for international markets: Tools for excelling in frugal engineering.- Legal aspects of launching products internationally.- Ecosystem evaluations in business development.- Assessing international markets.- Political coverage for international ventures.- Project management standards.- Sourcing strategies and trends: Global versus local.- Establishing local business units.- B-to-B sales approaches.- Digital communication in B-to-B sales.- Corporate social responsibility in international supply chains.- Cross-cultural strategizing for successful customer relationship management.

• Format: Paperback
• Language: English
• ISBN: 3658332204
• ISBN13: 9783658332204
• Release Date: July 2021
• Publisher: Springer Gabler
• Length: 270 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"