International Business: Competitng in the Global Marketplace

by Charles W.L. Hill

Book Overview

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007242902X
• ISBN13: 9780072429022
• Release Date: July 2000
• Publisher: Mcgraw-Hill College
• Weight: 1.74 lbs.

Customer Reviews

Informative textbook, bargain edition!

The international edition of the 7th edition of International Business is a steal! It's the same as the hardcover US edition textbook word for word, but it's about $80 cheaper. As far as the textbook itself, it is very informative and easy to read.

International Business with Online Learning Center Access card

Very good for the knowledge, easy to understand.

Excellent Textbook on Globalization of Business

Dr. Charles Hill has the rare combination of excellent subject matter expertise and writing skill. I purchased this textbook for an MBA course on Global Business and have been extremely impressed with Dr. Hill's work. It is organized, easy to read, the introduction and sidebars augment the text exceptionally, and the case studies are thorough and applicable. Unlike another reviewer, I found the depth of coverage to be appropriate for an MBA program and especially enjoyed the treatment of monetary systems and the weaving of economic theory throughout most chapters. This book is a keeper.

Most useful handbook

As a prescribed book for our MBA course (University of South Africa) I found this publication most enlightening. It is current and up to date, and addresses diverse topics which exert influences on business. Themes include national and cultural differences, global trade, politics and investment, the global monetary system, foreign exchange and capital market, strategic issues, and business operations.I could find nothing wrong with the writer's style. References are copious and the text is fairly easy to understand. Although it could be argued that postgraduate students will grasp the contents easier, even an undergraduate friend of mine found the book fascinating and well written.Whether for formal studies or personal interest I can highly recommend this volume.

Very educational and easy to read!

Having purchased this book for a class on World Business, it was required reading. We have worked mostly with the text jumping around a bit.The book has proven to be highly educational. Covering both macro and micro aspects of World Business, the book is easy to read for anyone with some knowledge of economics. In-depth case studies throughout the book make it quite enjoyable, and emphasize the authors points.