International Business Case Studies for the Multicultural Marketplace

by Robert T. Moran, John E. Walsh Jr., David O. Braaten, et al.

Book Overview

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 088415193X
• ISBN13: 9780884151937
• Release Date: May 1994
• Publisher: Routledge
• Length: 434 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

International Business Case Study (Managing Cultural Differences)

very useful case studies. Based on actual events and which bring to life the tensions and misunderstandings inherent in cross culture negotiations. These are very useful for class exercises. PS As an instructor I would like to get hold of an instructors handbook but have not at the time of writing this short review, succeedded.