International Business: A Managerial Perspective

By Ricky W. Griffin and Mike W. Pustay

Book Overview

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

KEY TOPICS: An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, Accounting, and Political Environments; The Role of Culture; Ethics and Social Responsibility in International Business; International Trade and Investment; The International Monetary System and the Balance of Payments; Foreign Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation Among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International BusinessInternational Marketing; International Operations Management; International Financial Management; International Human Resource Management and Labor Relations

MARKET: For any professional conducting business internationally.

• Format: Hardcover
• Language: English
• ISBN: 0133506290
• ISBN13: 9780133506297
• Release Date: January 2014
• Publisher: Pearson Education
• Length: 624 Pages
• Weight: 3.13 lbs.
• Dimensions: 11.0" x 8.6" x 1.1"

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